Nvidia’s Big Paradox

Nvidia, the world’s most valuable public company, is not in the top 100 most famous global brands.

Nvidia, the world’s most valuable public company, is still a strange name to the majority of ordinary users. Photo: Alamy.

While Nvidia shares continue to soar amid rising demand for chips, which are used to train and operate artificial intelligence (AI) models, the brand still seems unfamiliar to the majority of mass users.

Specifically, according to the ranking of the 100 most valuable brands globally announced by Interbrand, there is no name Nvidia at all.

Instead, technology companies such as Apple, Microsoft, Amazon and Google hold the first 4 positions, while the remaining positions in the top 5 belong to Samsung.

Earlier, closing the trading session on June 18, Nvidia shares increased by 3.6%, bringing the company’s capitalization to surpass Apple and Microsoft to become the world’s most valuable public company with $3,340 billion.

According to Business Insider, part of the reason why the Nvidia brand is not popular may come from the fact that the company has not focused on consumer-oriented products since its founding in 1993.

Founded in 1991, Nvidia has a reputation as a hardware development company for gamers and the cryptocurrency mining industry.

Intel, a once-dominant chipmaker that has lost its lead in recent years, faced a similar brand problem, before launching its “Intel Inside” campaign in the 1990s.

The “Intel Inside” sticker, which indicates that the computer uses Intel processors, has since become a familiar detail to users for decades. Currently, Intel ranks 24th on Interbrand’s list of the most valuable brands even though the current market capitalization is only about $132 billion.