From today, Google Search officially “rollbacks”: Eliminating modern upgrades to return to the original design

Google Search change will take effect from today.

The endless page scrolling feature, first introduced in October 2021 for mobile search and December 2022 for online search ncomputer, is a user experience in which Google Search automatically loads more results as you scroll through the first page. Now, instead of scrolling endlessly, users will once again see the familiar pagination bar at the bottom of the search results page, with the option to go to specific pages.

According to a Google spokesperson who responded to Search Engine Land, this change begins rolling out to desktop search from today. on June 25. This feature will come to mobile search in the coming months. For computer users, The “Next” button will reappear at the bottom of the page, while mobile users will see a “See more results” button.

The company claims that it finds that automatically loading additional results does not significantly increase user satisfaction. for Google Search. By going back to traditional pagination, Google believes it can provide faster search results for more searches, because the system will not load results that have not been explicitly requested by the user.

Website owners and SEO experts will definitely be intrigued by this development. Going back to separate pages in Google Search can change the click-through rate, as results that are sorted down to the second page onwards may be less For users, endless page scrolling often means that they are exposed to a few more results before c when deciding which link to click.

Of course, this change also takes place in the context of Google constantly adjusting its search products. The tech giant is constantly balancing the integration of AI-powered features, such as summarizing the results, with the need to maintain ad revenue. Going back to page navigation is likely to create more opportunities for AI to appear between pages, or it may just be a strategic move by Google to assert its influence on website traffic.